WordPress eCommerce modernization

B2B WooCommerce Modernization for a Leading Nordic Printing Company

Beetweb delivered a comprehensive WordPress eCommerce modernization, upgrading Åtta45’s complex platform into a scalable, user-friendly ecosystem supporting both B2B and B2C operations.

    • WordPress
    • PHP
    • WooCommerce

Background

Åtta45 is the leading printing company in Sweden and across the Nordics, operating within seven distinct business areas. Their digital platform plays a critical operational role, acting as both a marketing touchpoint and a transactional hub for product sales and order handling.
The website is built on WordPress and WooCommerce, making performance, flexibility, and long-term stability essential to the company’s business goals.

  • Challenge

    The engagement initially focused on stabilizing and optimizing the existing WordPress environment. However, during the project discovery phase, several broader challenges surfaced:

    • – The website structure made it difficult for users to understand and navigate the company’s multiple business areas.
    • – The storefront required WooCommerce UX modernization to improve B2B purchasing flows.
    • – Product and order data updates depended on manual work, lowering internal efficiency and increasing operational overhead.
    • – The client needed a WordPress development partner to build a more robust technical foundation to support future growth and additional integrations.

    Previously, Åtta45 worked with a local agency that outsourced development work, which gradually led to communication gaps and limited flexibility. Seeking a more direct and specialized WordPress partner, the company turned to Beetweb following a recommendation.

  • Project Recap

    • Åtta45 sought an upgrade for their WordPress platform to refine the user experience, improve WooCommerce flows, and reduce friction in day-to-day order handling.
    • Beetweb reworked key parts of the WordPress and WooCommerce setup, optimizing the storefront and implementing API-driven automation to sync external product data with internal systems.
    • As a result, Åtta45 now operates a more intuitive, efficient WordPress eCommerce environment that resulted in higher order volume and improved client acquisition.

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Our Approach

Beetweb worked closely with Åtta45’s internal team, including their art director, editor, and eCommerce manager, to fully rehaul the platform while keeping business continuity intact. Structured communication, daily coordination, and transparent progress tracking using tools such as Asana and Microsoft Teams ensured a smooth ongoing cooperation.
Key initiatives included:

  • WordPress UX Refinement

    The team refreshed layouts, page structures, and visual elements, improving clarity across all seven business areas and creating smoother navigation paths throughout the site.

  • WooCommerce Storefront Optimization

    We improved the navigation functionality to better guide users from service information to the WooCommerce boutique, file-upload tools, and checkout.

  • Custom API Automation

    Our team built the REST API automation to connect the client’s WooCommerce backend with a major external supplier. This resolved earlier API limitations and enabled automated product data synchronization, eliminating manual updates.

  • Multilingual Expansion

    To support a broader audience, the team used WPML to translate the WooCommerce boutique from Swedish to English, ensuring consistency across content and transactional flows.

Client Feedback

  • They’ve been good at following our needs. They’ve also provided suggestions and workarounds, which resulted in good cooperation.

    Dag Wassberg,
    E-commerce Manager at Åtta45

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